Página 5 - Surf Your Values

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8 -►Surf Your Values
More Habits to Keep Integrity Going
Simplicity is the ultimate sophistication.
Leonardo da Vinci (1452-1519)'
“Keep it simple.” That was the clear message I heard over and over
again from computer users back in the year 2000. We were redesign­
ing our Michigan Information Technology Services Division (ITSD)
website, and our talented and enthusiastic Web development team
had visions of bells and whistles—and complexity. We had just suc­
cessfully navigated the “Y2K” (Year 2000) computer bug, and the
new possibilities with technology seemed endless.
But our Department of Management and Budget customer in­
terviews brought us back to reality. “Answer the basic questions
with fewer clicks”was our real challenge. “Get rid of complicated
acronyms and hard-to-find content. Drop the organizational charts
and give us helpful information we need now.” So we changed
course and ended up with a customer-focused website that was
centered on simple themes like: “My PC, My Consultant, My Con­
nection.”2Today, as we transition into another new generation of