Página 6 - Surf Your Values

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Virtual Integrity
amazing technology, a central goal must be clear-cut answers that
work simply.
SteveJobs, CEO ofApple Computer, said this at a user conference:
“I knowyou have 1,000 great ideas for things that iTunes
could
do. And
we have 1,000 more. But innovation is not about saying ‘yes’ to every­
thing. It’s about saying ‘no ’ to all but the most crucial features.”3
So how can we apply technology in easy-to-use ways that help indi­
viduals and families navigate virtual complexity with integrity? Once
you have reaffirmed your values, made a pledge of online integrity,
and selected an accountability partner (or partners),you are ready to
reexamine technology that can help. On the other hand, if account­
ability software is imposed on you or others without a sincere pledge
of integrity, the technology we will discuss will be viewed not only as
a hindrance but possibly even as “spyware which monitors behavior
and should be removed.”4
I am limiting the scope of my discussion of habit 4 to identity theft
(including Internet safety) and integrity theft (including cyber ethics),
as defined earlier in the book. This approach is far from an exhaustive
look at the topic but does provide a framework that attempts to keep
technology simple and yet establish helpful personal habits.
Habit #4: Apply Helpful Technology
Applying helpful technology entails five “life-cycle” steps.
Step 1. Education and research on Net and TV access devices
Step 2. Making p roduct selection (s) based on your specific
needs
Step 3. Installing and configuring products
Step 4. Maintaining the technology
Step 5. Reexamination of network, ongoing training, returning
to Step 1
These steps may seem daunting to some, butjust as with following
a diet or an exercise program, plenty of excellent help is available
all the way through the process. Some may immediately say that
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